“Palmer’s new book is a sharp and searching assessment of the contemporary wildlife media universe from someone who loves the field and wants to see it live up to its promise.” 

– Wayne Pacelle, President and CEO of The Humane Society of the United States, The Huffington Post


“Who hasn’t wished they could make films about wild animals? Yet how many have any idea what’s involved? This is a rare insider’s look at the agony and the ecstasy, the pitfalls and the pinnacles, of filming in the wild. And it points the way toward taking the genre to the next level. A terrific view into a hidden realm and an exacting profession.” 

Carl Safina, author of Song for the Blue Ocean and The View From Lazy Point